Top 10 Geektastic Super Bowl Commercials (UPDATED: Feb 1st, 2012 – 1:30pm)

Posted: February 1, 2012 in "Top 10" Lists
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Traditionally, nature abhors letting opposites mingle with each other. Cats must hate dogs, apples detest oranges, Trekkies cannot enjoy the “Wars”. Obviously these absolutes do not always dictate reality, though they are often perceived that way none-the-less. Another paradoxical term long believed by many to be true is the sport-loving nerd. I can here the thoughts now, “Blasphemy!”, “Sacrilege!”, “False Prophet!”. But, my friends, I am here to tell you that sometimes, this can exist. Barriers all over the world are falling every day. Human being are no longer necessarily cool or uncool, jock or geek, plumber or scientist. It is possible to be from both worlds, now more than ever. If “Revenge of the Nerds” has taught me anything, it’s that we are all nerds in some way, and even guys like Fred “The Ogre” Palowakski can see the light.


Just another example is a trend that has been growing steadily amongst popular culture over the last few decades. The Super Bowl Commercial, by its very existence, is proving that even sports are not just about sports. Millions around the world tune in to the Superbowl, and many of them do so just to watch the special commercials that are presented during the breaks. It’s not easy to get a reliable statistic of just how many people watch the Super Bowl just for its commercials, but according to and the RAMA 2010 Super Bowl Consumer Intentions and Actions Survey, the following numbers appear to show us the picture from 2011:

  • Percentage of American Consumers Who Plan to Watch the Super Bowl : 67.1%
  • Percentage of Viewers Who Think the Football Game is the Most Important Part of the Super Bowl: 34.6%
  • Percentage of Viewers Who Think the Commercials are the Most Important Part of the Super Bowl: 25.8%

With the popularity of these commercials has also brought forward the emerging popularity of Nerd/Geek Culture in some of those commercials. TV Shows like Fringe, Big Bang Theory, Chuck (RIP), and others are making long strides in reaffirming what we all knew all along: Nerds are Cool! (My Mom says so!)

To celebrate this weekend’s coming Super Bowl event between the Patriots and the Giants — Go ABTP! (Anyone But The Patriots!) — I’ve compiled by Top 10 All Time favorite Geektastic Super Bow Commercials, a few of which are actually from this year, having been leaked in advance of Game Day!

10. Bridgestone Tires – “Moon Dancers” (2009)

9. Bud Light – “Asteroid” (2010)

8. Bridgestone Tires – “Reply-All” (2011)

7. Audi – “Vampire Party” (2012)

6. GM Chevy – “Bumblebee” (2011)

5. Apple MacIntosh – “1984” (1984)

4. Coca Cola – “Siege” (2011)

3. Volkswagon – “The Bark Side” (2012)

2. Volkswagon – “The Force” (2011)

1. Acura NSX – “Transactions” (2012)

I slotted Jerry Seinfeld for the win because of my love for every piece of comedy Seinfeld has put out, and his constant references back to comics and the rest of nerd culture. This commercial has made me laugh more than anything I’ve seen in years for commercials.


Volkswagon has actually leaked another commercial featuring some Star Wars goodies for the Superbowl! But, since I had not seen it before making this list, it will not be included. I have, however, added it below! Be sure to watch it through to the end, as that’s where the real fun is at!

What do you think of the list? Were there some others you thought should have been added? Were there some you didn’t like? Are some out of order from your favorites? Leave a comment below with the links for your favorites!

  1. marcus says:

    “How did…. I’m truly curious….”
    –Please submit a comment or suggestion with a valid email on the form in the left margin for any feedback or return messages. Thanks for your interest. — – The Nerd Lair Editor

  2. Danielle says:

    I LOVE this post. Volkswagen are marketing geniuses …. that is all.

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